Cambridge Analytica & Facebook
Cambridge Analytica harvested data on 87M Facebook users via a third-party app and used psychometric profiling for political microtargeting (Trump 2016, Brexit). Exposed by whistleblower Christopher Wylie.
Key Claims
- 01Researcher Aleksandr Kogan obtained data via 'thisisyourdigitallife' app.
- 02Data passed to CA in violation of Facebook ToS.
- 03FTC fined Facebook $5B (2019); CA dissolved (2018).
Counter-Evidence & Fact-Checks
Effectiveness of psychometric microtargeting is disputed; UK ICO concluded CA's claims of influencing elections were 'exaggerated'.
Timeline of Record
- 2018-03-17Guardian/Observer/NYT joint exposé.
- 2018-05-02Cambridge Analytica shuts down.
- 2019-07-24FTC fines Facebook $5B.
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